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Wednesday, February 18, 2009
Staid store shows sex sells
METRO NEWS SERVICES
February 17, 2009 05:20
New England’s staid Vermont Country Store, a mail-order staple for 64 years in Weston, Vt., has unleashed a flood of cancellation notices, irate letters and calls from some of its customers over its latest line — vibrators, instructional sex videos and “pleasure gels” for older folks who need a little help.
The store’s 67-year-old proprietor Lyman Orton figures he got 600 letters, most of them critical. But the “intimate solutions” items have been big sellers, though the company won’t say which items are moving the fastest.
The catalog started by Orton’s father as a 12-page mailer in 1945 is now a $100-million-a-year business.
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