The problem with “isms” is they never die. I’m referring to the negative
kind of isms: sexism, racism and, more recently, ageism. The term
ageism has been in use since 1969 when gerontologist Robert Neil Butler
used it to describe discrimination against seniors. And here we are,
more than 40 years later, still confronted with it.
But there’s a new weapon in the arsenal to fight against ageism. Revera
Inc., a seniors’ housing corporation, just released a new report on
ageism with a companion microsite called www.AgeIsMore.com.
The new site is aimed at not only challenging negative stereotypes of
aging, but also celebrating the spirit of aging and the contributions of
older people. Revera Inc. has done extensive research on the aging process and the
well-being of seniors and have published findings on quality of life
concerns including happiness, love and romance and computer technology
usage. Now the retirement industry giant turns its attention toward
ageism and how to end it.
With their new study, Revera seeks to alter our perception and
misconceptions about aging and seniors. The study proposes adopting a
positive and more consistent attitude toward older adults and being more
open-minded about the different aspects of aging – two simple
approaches that will help us become more optimistic about the inevitable
process and more accepting of those experiencing it.
The site invites people to challenge their personal beliefs and
assumptions about aging and older adults by submitting their stories and
experiences and reading stories of seniors.
Some of Revera’s findings include:
• By 2051, one in four people in Canada will be over the age of 65
• one in three Canadians admit they’ve treated someone differently because of their age
• 63 per cent of seniors ages 66 plus say they’ve been treated unfairly or differently because of their age
• 71 per cent agree that Canadian society values younger generations more than older ones
Visit www.AgeIsMore.com and share your story about your own experiences, then share the link with others - it’s one more step toward ending ageism.
Our next step in the ongoing fight against ageism? A 65-plus superhero
who is a true champion of our mature population - someone who elevates
their dignity, self-worth and contributions and who fights the evil
ageism wherever it lurks.
But that’s a topic for another blog.
Original link: http://www.insidetoronto.com/blogs/post/4043129-health-age-well-talks-about-the-slow-death-of-ageism/
