The slow death of ageism

The problem with “isms” is they never die. I’m referring to the negative kind of isms: sexism, racism and, more recently, ageism. The term ageism has been in use since 1969 when gerontologist Robert Neil Butler used it to describe discrimination against seniors. And here we are, more than 40 years later, still confronted with it. 

But there’s a new weapon in the arsenal to fight against ageism. Revera Inc., a seniors’ housing corporation, just released a new report on ageism with a companion microsite called www.AgeIsMore.com.

The new site is aimed at not only challenging negative stereotypes of aging, but also celebrating the spirit of aging and the contributions of older people. Revera Inc. has done extensive research on the aging process and the well-being of seniors and have published findings on quality of life concerns including happiness, love and romance and computer technology usage. Now the retirement industry giant turns its attention toward ageism and how to end it. 

With their new study, Revera seeks to alter our perception and misconceptions about aging and seniors. The study proposes adopting a positive and more consistent attitude toward older adults and being more open-minded about the different aspects of aging – two simple approaches that will help us become more optimistic about the inevitable process and more accepting of those experiencing it.

The site invites people to challenge their personal beliefs and assumptions about aging and older adults by submitting their stories and experiences and reading stories of seniors. 

Some of Revera’s findings include: 

• By 2051, one in four people in Canada will be over the age of 65

• one in three Canadians admit they’ve treated someone differently because of their age

• 63 per cent of seniors ages 66 plus say they’ve been treated unfairly or differently because of their age

• 71 per cent agree that Canadian society values younger generations more than older ones

(Revera Report on Ageism) 

Visit www.AgeIsMore.com and share your story about your own experiences, then share the link with others - it’s one more step toward ending ageism. 

Our next step in the ongoing fight against ageism? A 65-plus superhero who is a true champion of our mature population - someone who elevates their dignity, self-worth and contributions and who fights the evil ageism wherever it lurks. 

But that’s a topic for another blog. 

Original link:  http://www.insidetoronto.com/blogs/post/4043129-health-age-well-talks-about-the-slow-death-of-ageism/